About Eglash Law Office – Life & Legacy Planning for Wisconsin Families
Who We Are
Eglash Law Office is a boutique “Company of One” focused on comprehensive life and legacy planning for individuals and families who value clear, proactive estate planning. Founded and led by attorney Heidi Eglash, our firm combines decades of legal experience with personal service, advanced technology, and a true commitment to our clients’ peace of mind.
We serve clients throughout La Crosse, Onalaska, Holmen, and the Coulee Region—helping you protect what matters most, from your assets and wishes to your loved ones’ futures.
“Planning for the future isn’t just about paperwork — it’s about people. I see it as a privilege to help Wisconsin families protect what matters most.”
— Heidi Eglash
Connect with Heidi on LinkedIn to learn more about her background and community leadership.
Meet Your Attorney
Attorney: Heidi Eglash
Managing Attorney, Eglash Law Office, LLC
Admitted to Practice: Wisconsin
Professional Affiliations:
Heidi is a member of the
National Academy of Elder Law Attorneys (NAELA),
WealthCounsel, and
ElderCounsel — reflecting her commitment to legal excellence, client-centered planning, and continuous education in elder law and estate planning.
Education & Professional Credentials
- J.D., Tulane University Law School
- B.B.A., International Business & German, St. Norbert College
Certifications
Legal AI Fundamentals Certification, Clio
Organizational Memberships
- National Academy of Elder Law Attorneys (NAELA)
- WealthCounsel
- ElderCounsel
- Legal Action of Wisconsin – Board of Directors
- YWCA La Crosse – Former Board President & Committee Member
- Quartz Health Solutions – Board Member
- Verve, a Credit Union – Regional Advisory Board Member
Our Mission & Commitment (2025 Update)
As we move through 2025, all of us at Eglash Law Office remain deeply committed to our mission:
- Empowering comprehensive planning, so every aspect of your future is thoughtfully considered.
- Supporting engagement as an ongoing process — encouraging collaboration, regular reviews, and open communication.
- Educating and equipping you to make informed, confident decisions at every stage of life.
- Using a blend of expertise, empathy, and technology to make estate planning more accessible, organized, and effective.
It’s our honor to be your guide and partner — whether you’re just starting out or returning for continued support.
Our Unique Approach
Client-Centered Service
Eglash Law Office is proud to be certified as a client-centered law firm by Clio. Our systems, communication, and processes are designed around your comfort and convenience — not the attorney’s.
Continuous Improvement
We are “small by design,” prioritizing depth over volume, and always working to deliver better service, accessible tools, and focused attention.
Empowered by Technology
From secure online scheduling and document sharing through your Clio Client Portal to the latest digital planning tools, we make estate planning accessible wherever you are.
A Note on Remote Planning & Wisconsin Law
As of March 23, 2024, Wisconsin allows valid estate plan documents to be witnessed and notarized using audiovisual technology. While remote execution is now legally recognized, we recommend careful consideration before choosing this method. In-person signing remains the gold standard for ensuring capacity and document validity.
Why?
Estate planning documents have very specific witnessing requirements to safeguard your intentions. Remote options exist, but may not meet the highest standards of legal certainty in every situation.
Eglash Law Office stays at the forefront of these changes — offering remote options when appropriate and guiding you through the best, safest process for your needs.
Our Services
Estate Planning & Maintenance
Thoughtful, personalized planning for your will, trust, powers of attorney, and health directives — designed to protect your wishes and loved ones throughout your life.
Elder Care & Supplemental Needs Planning
Guidance and legal strategies for long-term care, Medicaid eligibility, and special needs trusts — supporting families through complex aging and disability transitions.
Estate Administration & Probate
Compassionate legal support for executors and families navigating probate, trust administration, and incapacity transitions after the loss or illness of a loved one.
How to Connect
New Clients
Interested in working with us? Please complete our Consultation Request Form to join the waiting list.
Current Clients or Collaborators
The best way to schedule time or ask questions is through your Clio for Clients portal.
For login issues or support, contact:
Heather Scherer, Client Support Pro
608-782-6110
heather@eglashlawoffice.com
Meet Richard M. Seff
Richard’s story begins long before law school. He first earned a Master’s Degree in Social Work and spent years helping adolescents and families. Later, he earned a second Master’s Degree in Health Care Administration from George Washington University and worked as a hospital administrator, always driven by a passion for serving people in meaningful ways.
During his second year of law school, Richard’s grandfather passed away. Despite having an estate plan prepared by a lawyer, the family was forced into a costly and time-consuming probate process because assets had not been transferred into the trust. That painful experience revealed a widespread problem: too many estate plans fail when families need them most.
When Richard graduated from Southwestern University School of Law in 1990, he joined a respected estate planning firm. But he soon realized that the traditional “billable hour” model—charging $400 per hour in six-minute increments—kept families from forming the kind of ongoing relationship he believed was essential. Too often, clients left with documents that looked fine on paper but failed to work in practice.
As a father himself, Richard also recognized a troubling gap: traditional estate plans often failed to account for what would happen to children if their parents were incapacitated. He knew families deserved better. That realization led him to start his own practice—one dedicated to building lasting relationships, ensuring plans remain effective over time, and being there for families when they need guidance most.
A Different Approach to Estate Planning
Family & Community Roots
Because Your Family Matters
Richard’s practice is built on relationships, not transactions. He works closely with clients to ensure their plans evolve as life changes—because families grow, laws shift, and circumstances change over time. Clients often say they appreciate his approachable, plain-English explanations and the reassurance of having an attorney who isn’t a “legal robot.”
A Different Approach to Estate Planning
A Different Approach to Estate Planning
Richard lives and works in Woodland Hills, where his daughters Rachel and Emily remain his daily inspiration. He is deeply connected to the community and often speaks at local events and workshops to help families better understand their estate planning options.
A Different Approach to Estate Planning
The phrase Because Your Family Matters is more than a tagline for Richard—it’s his guiding principle. Every estate plan he designs, every conversation he has with a client, is focused on protecting what matters most: family.